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Drinks giant Coca-Cola is officially the world’s most chosen FMCG brand, with dental brand colgate in second and cleaning brand Dettol in third.
Kantar Worldpanel has just released its fifth annual Brand Footprint study, ranking the most chosen FMCG brands across the world and revealing a macro view on the global FMCG industry.
Emerging markets now account for 51 percent of global spending on fast-moving-consumer-goods, rising from 48 percent in just three years. also shows that, with developed markets barely growing, emerging countries were responsible for all of the FMCG value growth in 2016, adding $34 billion to the global industry throughout the year. The countries contributing most to this value growth include Russia (14 percent), Sri Lanka (nine percent), Indonesia (six percent) and the Philippines (six percent)
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