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    Fast-moving consumer goods are products that sell quickly at relatively low cost. These goods are also called consumer packaged goods.


    FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods). These goods are purchased frequently, are consumed rapidly, are priced low, and are sold in large quantities. They also have a high turnover when they’re on the shelf at the store.


    Key Takeaways

    • Fast-moving consumer goods are nondurable products that sell quickly at relatively low cost.
    • FMCGs have low profit margins and high-volume sales.
    • Examples of FMCGs include milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like aspir

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